Shipping Solutions News  
  April 2008
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In This Month's Newsletter:

NAFTA Facts: Let's Have an Informed Conversation

Shipping Solutions Featured on SBTV.com

Market Opportunities in Mexico: Introducing Mexico

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NAFTA Facts: Let’s Have an Informed Conversation

By John Goodrich email | bio

It’s an election year and once again free trade agreements such as NAFTA are being bantered about in the mainstream media tossed from one political candidate to another as if in some national game of hot potato. And once again the facts regarding the agreements seem to fall victim to political rhetoric and expediency. The pandering from the politicians is unfortunate and appears to presume we, the electorate, are incapable of understanding the fundamentals of trade policy and appreciating the nuances of public policy.

This article is not intended to take on any particular candidate or political party or to attempt to address the question of whether or not NAFTA is good or bad public policy. It is, however, intended to reintroduce factual information into the discussion so that we can have a reasoned debate on the issue. If I am guilty of taking sides it is siding with the facts. Call me naïve, but I still do believe that better government comes out of informed public discourse.

Let’s look at some of the facts:

Expansion in Trade

The U.S. Trade Representative (USTR), who is tasked with tracking these sort of things, posts the following facts on its website:

  • Overall trade in goods among the United States, Canada and Mexico has grown from $297 billion in 1993 to $883 billion in 2006, an increase of 198%.


  • U.S. goods exported to Canada and Mexico grew from $142 billion in 1993 to $364.6 billion in 2006, an increase of 157%.


  • U.S. goods imported from Canada and Mexico grew from $151 billion in 1993 to $500.7 billion in 2006, an increase of 231%.


  • U.S. services exported to Canada and Mexico have increased by 125% since 1993, reaching $61.7 billion in 2006 (preliminary estimate) and exceeding services imported from these two countries by $23.4 billion.


  • U.S. foreign direct investment (FDI) in Canada and Mexico has increased by 289 percent since 1993, reaching $331.2 billion in 2006 (latest data available) and exceeding Canadian and Mexican FDI in the United States (stock) by $166.1 billion.

The USTR puts the above statistics in context with the following factoids:

  • Each day the NAFTA partners conduct nearly $2.4 billion in trilateral goods trade—that’s $1.7 million a minute.


  • U.S. two-way trade in goods with Canada and Mexico in 2006 more than exceeded U.S. two-way trade with the twenty-seven members of the European Union and Japan combined.

Clearly there has been considerable growth in trade between the three NAFTA countries since the agreement has been in force. Have all parties benefited uniformly? Has the economic growth had a net benefit or detriment to the three nations? Given the above facts, let us have an informed conversation.

Pre-Existing Preferential Trade

  • In 1988, five years prior to the implementation of the NAFTA, the United States and Canada implemented a sweeping free trade agreement that reduced trade barriers between the two countries.


  • Prior to the implementation of the NAFTA the U.S. permitted imports from Mexico either duty free or at reduced duties under a variety of programs such as the Generalized System of Preferences or the Maquiladora programs. Conversely, U.S. goods shipped into Mexico were subject to duty rates as high as 20%.

Based on the above information one might ask how much NAFTA can be credited for the trade growth detailed above.

Effect on Labor

Perhaps the most contentious and complex questions surrounding the NAFTA have to do with its effects on labor. Differing sides within the debate argue that NAFTA has had dramatic negative or positive effects on labor.

A review of www.factcheck.org debunks some of the public assertions made by politicians, trade and labor organizations. The website quotes the following neutral and or bipartisan studies:

  • A 2004 study by the Carnegie Endowment for International Peace noted that a total of 525,000 American workers had been certified by the Department of Labor (USDOL) as losing employment due to NAFTA. This data comes from the USDOL’s NAFTA transitional adjustment assistance program.


  • The Carnegie Endowment for International Peace found that NAFTA’s net effect on jobs in the United States has been minuscule, given the size of the U.S. economy and the importance of other trading partners. The best models to date suggest that NAFTA has caused either no net change in employment or a very small net gain of jobs.


  • A 2004 report by the non-partisan Congressional Research Service concluded that NAFTA "had little or no impact on aggregate employment."

It appears based on the above that the discussion regarding NAFTA and labor can be framed in macro or micro economic terms. Clearly, if your job was displaced directly due to NAFTA it does not help that the net effect of the agreement was neutral. You may have a more favorable opinion of NAFTA if your job, community or industry was positively affected by it.

No Such Thing as Free Trade?

As trade compliance professionals we all know and have experienced that participation in NAFTA costs our companies considerable administrative time and effort along with risk of regulatory action. NAFTA requires our companies to maintain copious records and to properly complete a country of origin certificate.

How does your company view NAFTA? Have the benefits of NAFTA outweighed its regulatory risk and administrative costs? Has your company expanded or contracted as a direct result of the agreement? Have other economic issues beyond the NAFTA been the result of your company’s successes and failures?

Add to the Facts

Now that some of the dispassionate facts are on the table, let us have a reasoned conversation and explore the benefits and weaknesses of NAFTA. I encourage you to research further and supplement your knowledge of the NAFTA and our U.S. trade policy. I also encourage you to question sources that view NAFTA in black and white terms in favor of those that explore its benefits and unintended consequences.

Given the facts, we can now begin to explore the questions:

  • Is NAFTA a public policy that should continue?


  • Why is NAFTA so polarizing?


  • What should be done to mitigate any unintended consequences of NAFTA or other free trade agreements?


  • Given the plethora of global and regional free trade agreements does the U.S. even have an option to disengage from free trade in the world?


  • What lessons have been learned from NAFTA and other free trade agreements that can be addressed in future policies and agreements?


  • What would happen to the U.S. and global economies if the U.S. opted out of free trade?

Now, let the reasoned conversation begin!

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Shipping Solutions Featured on SBTV.com

Who are the three people all small and medium-sized exporters should know? David Noah, founder and president of Shipping Solutions, is featured on the April 16, 2008, daily news broadcast of Small Business Television (SBTV.com).

SBTV.com is the only video news and information destination site for America's 25 million small businesses. The site is committed to providing small business owners the tools they need to manage, grow and protect their ventures. In addition, SBTV.com is sponsoring a $100,000 Small Business Makeover in honor of Small Business Month.

Click here to watch the complete interview with Noah.


Market Opportunities in Mexico: Introducing Mexico

By Prema Nakra, Ph.D. email | bio

In 1994, Mexico joined a North American Free Trade Area. The underlying agreement commonly referred to as the North American Free Trade Agreement (NAFTA) was signed by the United States, Mexico and Canada amid heated controversy in all three countries. Looking back it can be argued that ultimately the free trade agreement has brought economic benefits to all three countries.

In this first of three articles on Mexico, I will focus on the economic miracle of Mexico and the reason why multinationals and growing companies, especially those based in the United States, cannot help but take a second look at a country that is so near and yet so distant.

Introducing Mexico

Today Mexico represents an open economy and a regulatory climate that favors private business and provides national treatment for U.S. and Canadian suppliers under the NAFTA. Over the past decade Mexico has made significant progress towards macroeconomic stability. It has launched important structural reforms to further open the economy to trade and investment improving the functioning of markets for goods and services as well as developing the financial sector. These efforts have yielded relatively good performance. After a strong 2006, the output growth is expected to be close to potential, between three and one-half and four percent over the next two years.

Mexico has substantial oil reserves, plentiful natural resources and raw materials and is one of the most competitive producers worldwide of cement, glass, petrochemicals and metals. Inflation is low, life expectancy is high, and climate and terrain are good. Ciudad Juarez has the same climate and terrain as El Paso, and the beaches of Cancun look every bit as good as those in Fort Myers. Further, economists and analysts reason that Mexico is much better positioned to weather an American recession than it was in 2000; inflation is low, the public-sector deficit is close to zero, and the current-account deficit is much smaller than it was six years ago.

Nor is growth just coming only from exports. Mexican banks are lending again, and Mexicans are taking advantage of the availability of low-interest mortgages and consumer loans. Little wonder Mexico is now considered the second most competitive economy in the hemisphere (after Chile) and the most competitive manufacturer in Latin America.

Mexico’s Value Proposition

Mexico’s value proposition is reflected in its relatively young work force, privatization of the logistical system, rapidly growing domestic demand, and a high level of consumer confidence. All these macro environmental factors are critical to success in any country market.

A relatively young workforce of more than 30 million people has proved capable of delivering world-class quality at substantially lower cost than in the advanced industrialized economies. As a rapidly developing country with incredible resources, Mexico has both a deep and technically educated labor base that is comparable to China and India.

Since the privatization of the rail system 10 years ago, there have been measureable advances in areas of rail connectivity, safety, security, technology and rolling stock. Located next to the world’s strongest economy, Mexico is connected by multimodal chains, both rail and highway, to enjoy the quickest access to the U.S. border.

A favorable economic landscape in a rapidly growing domestic market of more than 107 million people, with about half under 20 years of age, has buoyed credit access for larger segments of the population.

Luxury buys such as cars, consumer electronics and even homes are coming into the reach of a much broader spectrum. Mexican incomes have grown as the economy has expanded. Between 1999 and 2005, the credit available to buy cars increased 340%. The country's steadily growing middle class and its demographic advantage over other major emerging markets bolster the platform for growth.

In recent years, low interest rates and economic growth in emerging markets has led to significant growth in consumer lending. In housing, the trend is equally strong with some 750,000 new mortgages to be granted in 2006 versus 560,000 last year.

After five years of disappointing growth, consumer confidence is at near-record highs, and the Mexican economy is expanding. Mexico is uniquely positioned to continue on the path of strong and sustainable growth throwing up a myriad of interesting investment opportunities over the short- through medium-term. The peso and the stock market sailed through the 2006 presidential elections with barely a blink. This economic stability provides a robust basis for faster growth.

Mexico has moved beyond NAFTA to form trade agreements with Europe, Israel and several Latin American and Asian Countries. Mexico can count on several assets to boost productivity and output growth: a relatively young population; geographical proximity to—and a free trade agreement with—the largest market in the OECD; a solid macroeconomic policy framework; and a healthy financial system.

Signs of Economic Growth

Signs of economic growth as discussed here are reflected in the transformation of metropolitan cities, the development of the manufacturing base for sophisticated products, the entry of global retailers, and heightened customer confidence as reflected in the purchase of luxury and durable products.

  • In Ciudad Juárez, across the border from El Paso, industrial parks, shopping malls and brand-new housing estates in faux-colonial style stretch out endlessly into the Chihuahua desert. Monterrey, the industrial hub of Northeast Mexico, has become a handsome North American city of swirling freeways and glass office blocks, just the place to hold international conferences. Despite increasing security concerns, traffic has continued to flow more or less smoothly across the border. Look back a dozen years and Mexico has indeed achieved much.


  • Building jet airplanes has long been the domain of advanced industrial nations. Now, Mexico is trying to join the club by hitching a ride with a Canadian aerospace company. Montreal-based Bombardier Aerospace broke ground this month in this central Mexican city on a massive complex to build wiring harnesses, fuselages and flight controls. The company, best known for its Lear jets and other executive jets, employs 450 workers here. It plans to have 1,200 by the end of 2008.


  • The gleaming new Wal-Mart Supercenter in this far-flung suburb of Mexico City built on former site of a bull ring is emblematic of a wave of development rolling across Mexico. Over the last two years, developers and retailers have spent at least $1.5 billion to build shopping centers, and the pace is picking up.


  • Mexico produced a record two million cars and light trucks in 2006, exporting three-fourths of them, while more than $4 billion in foreign investment poured into the sector. The government anticipates much more manufacturing activity will move to Mexico as Detroit's cash-strapped automakers head south for cost savings.

While Mexico’s economy is growing, there are some challenges to entering this market. In the second article of this series, I will discuss the complexities and challenges for marketing success in Mexico.

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